Adidas grapples with $1.3B in unsold Yeezy sneakers after breaking up with Kanye WestRichard Currieon March 9, 2023 at 14:30 The Register
This is what happens when you put all your eggs in one basket case
The fall of Ye – the artist formerly known as Yeezus, Saint Pablo, Yeezy, Louis Vuitton Don, and Kanye West – was one of 2022’s more eyebrow-raising stories. Now Adidas has been left one of the biggest losers because it is sitting on $1.3 billion worth of Yeezy sneakers made in collaboration with the rapper.…