There are few pieces of technology — ever — that have enjoyed a deeper lovefest from the media and the consumer public than ChatGPT and other efforts built atop vanilla GPT-3. And enterprise IT executives have been stampeding to develop homegrown apps based on GPT-3.

So far, so good.

But as we’ve seen before — think of the internet rush of the mid-1990s or blockchain more recently — companies can easily get ahead of themselves by making big investments on things other than strategic goals. 

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