Pexlify, an IT services and Salesforce consultancy company, is to be acquired by Dentsu Group. The Japanese multinational advertising agency and public relations joint stock company said it had entered into an agreement to buy Pexlify.

Pexlify has offices in Dublin, London, Frankfurt and Poland. Its operations are predominantly based in Ireland and the UK.

It provides strategy, implementation and integration services to clients such as Allianz, Amazon, Bank of Ireland, Hilti and Zurich.

Under the terms of the deal, Pexlify will join Merkle, a customer experience management company within Dentsu Group’s international business.

It will become known as Pexlify, a Merkle company with immediate effect. Its 150 employees will make the transition to Merkle’s team.

Stephen Lambert, CEO, Pexlify, said he was delighted to be joining Merkle “to bring the benefits and opportunities it offers to our people, our clients and our partnership with Salesforce.”

Lambert added that the two companies also had similar culture and values. He will now report to Merkle’s UK CEO, Anne Stagg.

Margaret Wagner, EMEA president, Merkle, said, “Pexlify provides a fantastic opportunity for Merkle to significantly extend our Salesforce services – adding scale and capability and supporting our ambitions for growth in these important markets with our key strategic partners.”

Pexlify will bolster Merkle’s existing Salesforce capabilities, expanding its offering in Salesforce Commerce and Marketing Clouds and adding expertise in Salesforce Sales, Service and Experience Cloud functions.

It will also help the company scale further in the UK and Ireland for B2B and B2C clients.

Dentsu Group already has more than 1,300 Salesforce trained staff and more than 3,000 Salesforce certifications. It hopes its acquisition will boost its offerings in the fast growth areas of commerce and customer experience.

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