Sales execution platform Outreach has opened its first European data centre in Dublin, to help its EMEA customers meet GDPR data requirements.

Hosted at the Amazon Web Services’ (AWS) regional data centre, the facility stores customer-owned data associated with Outreach instances, such prospects, accounts, organisations, and workflow data.

EMEA customers who opt in to the new data centre will be able to use Outreach’s sales engagement platform called Outreach Engage. This platform helps companies optimise their sales execution while helping in decision making across every part of the sales cycle.

Outreach plans to introduce more of its features and services to the data centre for its EMEA customers, including its Insights reports, Commit and Guide products.

The company said the new data centre ensures that businesses operating in the EU can operate while keeping data residency within the same geography, as part of the region’s security and privacy policies.

“Our new data centre allows European sales leaders and their teams to drive growth with an intelligent system that meets the most rigorous data security and privacy requirements in the world,” Outreach CEO Manny Medina said.

Data centres on the rise

Ireland has increasingly become a location for data centre investment. In 2020, TikTok joined tech giants such as Google, AWS and Microsoft in selecting the country as a data hub.

A Host in Ireland report that year found hyperscalers made up 80pc of Ireland’s data centre capacity. It also found that, while other areas of the economy had been hit hard by Covid-19, data centres had been left largely unscathed.

The global demand for data centres is also showing no signs of slowing down despite economic and geopolitical issues. A recent report from law firm DLA Piper found that $21.3bn has already been invested in data centres this year, a 100pc increase compared to the same period in 2021.

Despite the increased demand and benefits, Data centres have become a contentious topic in Ireland due to their environmental impact and the toll they may take on the country’s energy supply.

Figures released by the Central Statistics Office last month showed Irish data centres consumed more electricity than rural dwellings in 2021 as their impact on the national grid continues to rise.

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