Berlin-headquartered global fashion and lifestyle platform Zalando will allow Highsnobiety to retain full creative control under the terms of the deal.

Financial details are not being disclosed following agreement by both parties.

Highsnobiety was founded in 2005 as a blog by David Fischer. It has since become an internationally respected tastemaker in luxury fashion and lifestyle brands. It encompasses a publishing arm, creative consultancy and a curated commerce platform.

Today, it is a global business headquartered in Berlin with offices in New York, Los Angeles, London, Amsterdam, Sydney and Milan.

Fischer will retain a minority stake in the business, which will continue its operations independently. It will provide strategic and creative consultancy services to Zalando.

Zalando will use Highsnobiety’s knowledge of the streetwear scene to fulfil its ambition to become a top destination for hip, fashion-forward young customers.

Meanwhile, Highsnobiety will be able to use Zalando’s expertise to fulfil its own e-commerce ambitions.

According to David Schneider, Zalando’s founder and co-CEO, “Both of our companies share a passion for building strong brand partnerships and enabling brands to inspire audiences with their products and stories.”

He said he looked forward to seeing their “joint vision materialise and to shape the future of fashion content in commerce together.”

Highsnobiety was advised in the transaction by Liontree, V14 – Vogel, Heerma & Waitz and Taxess. Zalando was advised by White&Case, PwC and McKinsey.

Last year, SiliconRepublic.com headed down to Zalando’s Dublin office to speak to some of its employees about their work. The fashion company set up its growing Dublin hub in 2015. Its Dublin office is located on Windmill Lane. There, it employs software engineers, data scientists and other skilled tech workers.

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