University of BedfordshireIzzy Murphyon February 10, 2022 at 09:00 TechRound
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Aaron Wallace – Aaron Wallace
Aaron Wallace is a South London entrepreneur who went from hosting events at the Houses of Parliament with his previous company, to opening his own barbershop in 2014 in the heart of Croydon in South London. Following the success of his shop Aaron went on to launch a natural hair and beard care range for black men, after noticing a clear gap in the market.
The Aaron Wallace haircare range originally launched in 2016 from the Shear and Shine Barbershop in South London. During his time as a barber, Aaron saw first hand the challenges faced by his clientele when it came to having access to good quality products that would solve their hair and skin care problems.
As a black man, Aaron could personally relate to their frustrations and decided to do something about it. He sat down with various black men and asked key questions that would allow his team to form a deeper and more complex understanding of what black men actually need. They spent the next two years working alongside formulation experts and manufacturers to develop and test products that would actually work to improve afro hair and skin, without the use of any toxic ingredients. Their key ingredients of Black Seed Oil and Mango Butter are rich in much needed nutrients that work to combat dryness, reduce breakage, protect against environmentally caused damage and encourage healthier hair growth.
The entire Aaron Wallace range is now available to buy from Sainsbury’s, ASOS, Liberty London, Saks Fifth Avenue, Zalando, Debenhams and direct via www.byaaronwallace.com.
Aaron’s successes have not been unnoticed and has lead to recognition by the likes of Forbes, AskMen, Blavity and BET as a trailblazer in the hair care industry, and has gotten his brand launched in Sainsbury’s, ASOS, Liberty London, Debenhams, Saks Fifth Avenue and Zalando.
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