Our Organisation Learning is the most powerful force for change in the world. More than 20,000 Pearson employees deliver our products and services in nearly 200 countries, all working towards a common purpose – to help everyone achieve their potential through learning. We do that by providing high quality, digital content and learning experiences, as well as assessments and qualifications that help people build their skills and grow with the world around them. We are the world’s leading learning company. At Pearson (FTSE 100) we believe in the power of difference; harnessing the unique skills, perspectives, and backgrounds of every employee helps us foster innovation and create the most effective solutions for learners around the world. That’s why we’re committed to ensuring that diversity and inclusion are embedded into everything we do. We foster a work environment that’s inclusive and diverse — and where our people can be themselves — so we can reflect the customers and learners we serve. You can learn more about our commitment to a diverse and inclusive culture here: https://careers/diversity-equity-inclusion/ We are delighted to be awarded Gold against the Investors in People standard in the UK; we are confirmed by Stonewall in the Top 100 LGBTQ UK employers; we were featured on The Forbes List of Top 100 Companies For Remote Jobs 2022 and The Forbes List of Best D&I Employers; we are a Disability Confident committed employer and committed to the Race Charter; we were also recognised in the Best Employers for Diversity 2019 awards; we are a Working Mums Top Employer and Age Positive employer. Pearson is a truly global family, and listed on the London and New York Stock Exchanges. We are proud to offer an exceptional and supportive environment to develop your professional career! Your Career Opportunity Web Developer UK: hybrid or work-from-home role with occasional travel to London required Permanent & full-time working 37.5 hours per week Reporting to Web and Conversion Rate Optimisation Manager. This is a truly exciting opportunity to join our innovative Pearson Online Learning Services (POLS) family! Working in partnership with universities across the UK, our division provides online learning services, including research, course content and development, marketing, student recruitment, training, and student progression and support. Our team is currently going through a period of unprecedented growth due to the popularity and demand for online learning courses. We are looking for a web developer with experience of working with marketing teams, who knows how to deliver a good user experience that effectively drives calls to action. This role will provide development, operational maintenance and interpret web analytics, across web portals, microsites and university hosted campaign landing pages and blogs. As the web expert in the team, it is crucial that the candidate is passionate about sharing their knowledge and contributing to a collaborative and high performing team culture. One of the most exciting factors of the role is the opportunity to work across different websites, university brands and online courses. There’s plenty of opportunity for a tenacious individual to test different tactics, learn from experience, optimise to drive better performance and influence the marketing strategy. This role will be reporting to the Web and CRO Manager. They will also be working closely with a team of content marketing experts in the delivery and optimisation of all the web platforms. Your Key Responsibilities Technical expertise; Code new components, features and functionality, implement tracking into the websites and forms, using HTML, CSS, Javascript, JQuery. Make changes to the WordPress them templates files as well as create new templates and websites as required. Consult with university partner IT teams, agencies, and internal technology to offer solutions on server, web accessibility and security matters. Work closely with the web development agency and internal operations team to resolve any website and data capture issues. Be the main technical lead on new website launches, directing the agency on the back and front-end development. Work with the web agency in supporting the marketing team with anything web CMS and analytics related – training new members of staff through screenshares, creating user-guides, assisting web editors and publishing new pages. Conduct regular web admin and maintenance. Including WordPress core and plugin updates, CSs reviews, speed analysis, user management, plugin reviews and more. Testing and optimising; Conduct A/B and other testing of web pages to optimise performance. Use analytical tools (like Hotjar and Google Analytics) to report on insights. Implement insight driven changes on website – back and front-end. Make recommendations on test plans and optimisation to boost audience conversion rate or to drive specific actions. Web development; Collaborate with designers and UX specialists to advise on wireframes and web designs. Work with the agency developers where required. Make any direct changes or create variations of the template as required. Work with the Content Marketing team to determine what information the site will contain. Implement forms using Form assembly and add any necessary styling as required. Be one of the key subject matter experts to any future digital estate development such as mobile apps or learning management portal. Provide support and technical expertise for bug and other website related issues. Analytics and reporting; Contribute to custom reports to show web performance and insights. Interpret web analytics and engagement reports: traffic, and lead generation. Flag any issues and recognise any quick wins to boost conversions. Work with the Marketing Managers and agencies to manage the Google Analytics, Hotjar, Google Tag Manager, Google Search Console accounts, ensuring consistency and efficiency across all accounts. Our Successful Candidate We are looking for significant experience of building and managing WordPress websites (back and front-end development), along with experience with A/B & MVT testing. This role is suitable for a team-player with a good understanding of UX principles and best practices along with demonstrated experience of WordPress
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