Head of Marketing, Communications and Brand Full time (35 hrs/wk), permanent Based central Reading, Berkshire/Remote (hybrid place of work available) Salary circa 55,000 FTE pa plus benefits We’re looking for a passionate, engaging and experienced manager to join our Marketing team and own our brand! University College of Estate Management (UCEM) is long-standing and leading provider of supported online education. We exist to provide accessible, relevant and cost-effective education which enhances careers, increases professionalism and leads to a better Built Environment; we are also very passionate about sustainability. Operating from the UK and Hong Kong we have a global reach, and at any one time over 3,500 students are studying online with us. UCEM passed its first ever inspection by Ofsted with flying colours after earning an overall rating of ‘Good’ in November 2021. Within this role you will be responsible for driving marketing and PR activities that positively promote the UCEM brand, designing and monitoring strategies that generate increased interest in our programmes. You will be creator and leader of key corporate and consumer messages, ensuring advocacy from both internal and external stakeholders, engaging, and influencing teams in their communication to potential new students. Your remit will include the evaluation and effectiveness of marketing campaigns and ensuring all channels utilised are supportive of B2B and B2C targets. You play a key role in attracting new students to the institution, ensuring we’re recognised as a centre of excellence! Key qualities we’re looking for include: Minimum degree level qualification (or equivalent) Strong marketing and communication strategy experience Previous management experience Ability to work under pressure and use initiative Understanding of B2C marketing strategy and management Client focused attitude Impeccable communication skills – ability to engage and influence Confidence presenting to large audiences Preparedness and flexibility to travel Higher Education marketing experience and marketing/business development related qualifications are desirable. At UCEM we expect employees to demonstrate our values: Passion, Integrity, Excellence and Support. Student satisfaction and success are our main drivers and our people consistently report high levels of employee satisfaction; your contribution will be valued, should you join us. JOB SPECIFICATION We have a very detailed job specification for this role so please, before applying, take a look at the job section on the UCEM website to find out more! INFORMAL DISCUSSION If you are unsure whether to apply for this vacancy but feel this role is exciting and want to find out more, we strongly encourage you to call the hiring manager (details below/within Job Specification) to discuss the role as well as your skills and experience. For an informal discussion about the role please contact Neesha Cooper or the HR team – details can be found within the job specification, located on the job section of the UCEM website. APPLICATION DETAILS To apply please send your CV, covering letter/email, and Recruitment Check Form to the UCEM recruitment inbox (details found within the job specification). CLOSING DATE Friday 04 March 2022 at noon. INTERVIEWS Please note, applications may be reviewed as and when they are received, so you may be invited to interview ahead of the closing date. Interviews are normally carried out over Zoom or Microsoft Teams, however we may invite you to visit our Reading office. NOTE TO AGENCIES We do not use agencies as part of our recruitment process. We politely ask that you respect this decision and do not call our offices on seeing this advertisement; if you do, the same message will be repeated to you. Thank you for your co-operation.
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