Despite ongoing concerns about the rise of deepfake videos —  online content created or manipulated typically for nefarious purposes, from election interference to emerging cyber security threats  — digital “synthetic media” offers real-world benefits in the workplace.

That’s the promise, at least, offered by a variety of startups that have turned to generative AI (genAI) tools and deep-learning algorithms to create human-like digital avatars. In particular, the new tools can be used by enterprises to generate in-house communications, training videos for employees, how-to manuals for specific jobs or tasks, and even customer-facing marketing videos.

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