12 thoughts for business after Apple’s iPhone 15 launchon September 13, 2023 at 16:10 Computerworld


While the move to USB-C might mean bigger businesses will end up with a host of older Lightning accessories and cables to drop into the landfill over the next year or two (take that, EU), Apple will still sell 150 million of the new iPhones over the next year, according to Francisco Jeronimo, vice president for data and analytics, devices at IDC.

Here’s a rundown of some other considerations enterprises might keep in mind following Apple’s iPhone launch.

Apple’s international price decisions

While iPhone prices remained the same in the US, Apple raised some prices in some key markets, including in China, India, and Japan. In China, while the base model prices stayed the same, the cost of higher-capacity models climbed, while in India, the Pro models saw the steepest price hikes.

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