Infosys launches ‘sonic identity’ – an aural logo to ‘reinforce brand purpose’Simon Sharwoodon August 10, 2023 at 07:31 The Register

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It’s a ‘digital metaphor’ that signals the sound of opportunity, apparently

LogoWatch  Indian tech services giant Infosys has launched a “sonic identity” that The Register’s irregular marketing column Logo Watch feels compelled to cover because the outfit has described it as the “auditory equivalent of its blue visual identity and logo.”…

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