Apple-in-business use accelerates, but device management still an issueon February 22, 2023 at 17:08 Computerworld


Although 65% of managed service providers (MSPs) expect their business customers to increase the use of Macs over the next 12 months, many companies may not be managing their devices well, according to new survey data from Addigy.

Apple is the only vendor to see market share growth in both PC and mobile devices during the past year, which has translated into growing Mac market share even as the overall PC market declines.

Yet more proof of Apple’s growth in enterprise IT

Moving out of the current slump, Apple’s advantage is that next-generation employees already prefer the company, certainly in the US. Those born after 1996 now represent around 34% of US iPhone owners, which makes them far more likely to use a Mac.

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