South Korean startup Rebellions has launched a new AI chip called Atom, Reuters reported on Monday. The new chip is an attempt by the startup to compete against US chipmaker Nvidia, which presently dominates the AI chip market.

Rebellions aims to provide a domain-specific AI processor along with optimized software. “This approach, together with our unique decentralized programming model, will enable customers to arm with the most powerful yet energy efficient AI hardware as well as seamless software integration,” the company said on its website.

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