Realme’s new Coca-Cola phone is as silly as it soundson February 10, 2023 at 07:00 Tech Advisor
Limited edition, custom versions of smartphones are nothing new, but this might be the craziest one yet.
Realme has announced a special edition of the Realme 10 Pro in collaboration with…Coca-Cola. Yes, you read that right. The Chinese phone maker has partnered with the most valuable drinks brand in the world to reimagine its latest budget phone.
As you might expect, the changes are almost exclusively aesthetic, but the attention to detail here is impressive. The back of the phone is emblazoned with the Coca-Cola logo, with a two-tone design including all three colours associated with the brand – red, white and black.
A similar look can be found on the box, while the Deluxe Boxset it comes in includes a range of stickers, custom figure and a SIM ejector tool with bottle top handle.
However, tweaks also extend to the software experience. It’s still the Realme UI 4.0 skin over Android 13 like the regular 10 Pro, but you get exclusive Coke wallpapers, ringtones and a custom charging sound. A new icon pack also adds a touch of red and white to each app on your device.
Elsewhere, things are unchanged compared to the Realme 10 Pro that initially launched last November. You still get a Snapdragon 695 chip under the hood, which means the phone supports 5G. It helps power a 6.72in 120Hz LCD display and three cameras, consisting of 108Mp main, 2Mp depth and 16Mp selfie.
There’s also a 5,000mAh battery with support for 33W wired charging, plus stereo speakers and even a 3.5mm headphone jack.
You will pay slightly extra for the Coca-Cola Edition, though. The only configuration available (8GB RAM, 128GB storage) will set you back ₹20,999 (approx. $254/£209). By comparison, the regular version starts at ₹18,999 (approx. $230/£189). However, the latter starts with only 6GB of RAM.
It doesn’t look like either will be making their way to the UK and Europe anytime soon, though as it’s exclusive to India. And unless you’re a Coca-Cola superfan, you’ll be better off with the regular Realme 10 Pro anyway.
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