Best TV 2023: Which TV should I buy?on January 23, 2023 at 12:28 Tech Advisor


There are countless new TVs on the market to choose from, coming in a huge range of sizes and panel types. Even choosing between OLED and LCD is enough without thinking about technologies such as 4K, HDR, HDMI, Hz and more. We’ve got you covered with our-in depth smart TV buying guide where we review and rank the best TVs.

There are various things to consider, especially when you can spend under $300/£300 or over $2,000/£2,000 on TVs that, on the whole, look like they offer the same thing. We’ve got a mix of prices here but you can check our dedicated chart of the best budget TVs if you haven’t got much to spend.

Do you need OLED screen? What is Mini-LED? Should you go with Philips to enjoy Ambilight? Should you buy a TV with Roku or Fire TV software built-in? All questions you’ll need to consider before hitting buy.

‘Best’ is subjective as it depends on what is most important to you, so we’ve reviewed and ranked a range of different TVs covering budget and premium prices and various features from various manufacturers including Sony, Sony, Samsung, LG, Philips and Hisense.

Find the best Samsung TV for you and read our guides to LG TVs and Sony TVs too.

Remember that we can only test one size (typically 55in if we can) but specs can vary slightly between models. Note that 2021 TVs are still good and discounts might mean you can pick up a bargain so check our live prices from the top retailers.

Also, check out the latest TV Deals to find the best discounts available right now.

Best 4K Smart TVs 2023

1. LG C2 OLED (2022) – Best Overall


Bright Evo panel

Powerful processor

Gaming prowess

Comprehensive streaming apps


Some image presets disappoint

No HDR10+

Expensive at larger sizes


From £1,399 | Model reviewed £2,699

LG’s updated C series OLED for 2022 is a sublime option for many TV buyers for many different reasons.

It comes in a huge range of sizes and although the larger options get expensive, most won’t need to go that big. Everything 55in and above comes with new Brightness Boosting tech powered by the latest Alpha 9 Gen 5 processor.

The result is a dazzling experience and webOS has just about every streaming service under the sun that’s super easy to use with the new Magic Remote. With 120Hz support via HDMI 2.1 alongside a Game Optimizer, makes it great for next-gen consoles, too.

There’s little to dislike as it’s easy to avoid the bad presets so the lack of HDR10+ for Prime Video is the main caveat.

Read our full
Review LG C2 OLED (2022)

2. Philips OLED+936 – Best Built-In Soundbar


Cutting-edge OLED panel

Brilliant Bowers & Wilkins soundbar

120Hz support


Only two HDMI 2.1 ports

No Dolby Vision IQ

48in not same panel


From £1,499 | Model reviewed £2,999

Philips has created an outstanding all-in-one home entertainment system in the OLED+936.

Not only does it have the firm’s fantastic four-sides Ambilight technology, but it also uses a next-gen OLED panel from LG for dazzling picture quality. Furthermore, there’s a beefy soundbar built-in with audio from Bowers & Wilkins.

Factor that into the cost, along with the support for 120Hz gaming and this TV is hard to beat unless you really need more than two HDMI 2.1 ports and Dolby Vision IQ support.

Just note that the 48in size doesn’t use the same OLED panel as the larger models.

Read our full
Review Philips OLED+936

3. Samsung The Frame (2022) – Best Lifestyle


Unique art frame design

Matt QLED screen

Tizen smart platform

Solar powered remote


No Dolby Vision support 

Large One Connect box


From £549 | Model reviewed £1,299

The Frame is a unique TV proposition, which in its latest iteration is better than ever. The adoption of the matte screen is entirely appropriate and really adds to the arty vibe that The Frame engenders. When it comes to interior design, The Frame has obvious appeal before you even factor interchangeable bezels.

Overall picture performance warrants a thumbs up, with the caveat that black level depth is limited and the screen is prone to backlight blooming. The screen’s audio chops are surprisingly decent which is a leap from last year.

The provision of the One Connect box simplifies wall hanging, reducing cable spaghetti down to a single strand, but you will need to accommodate the unit somewhere nearby, and it’s quite a large piece of kit. A specialist proposition, then, but one that comes highly recommended.

4. Samsung QN95A (2021) – Best Mini-LED


Bright Mini-LED panel

Game Bar

4K 120Hz HDMI inputs


One Connect Box is bulky

No Dolby Vision


From £2,199

Best Prices Today:

£2199 at Samsung

Mini-LED technology is here and it does not disappoint in Samsung’s new Neo QLED panel.

This offers dazzling brightness along with captivating contrast and colour reproduction. It really does pop and you don’t have to worry about the screenburn that OLED rivals are susceptible to.

As well as stunning picture quality, the QN95A has excellent gaming credentials with 120Hz support via four HDMI 2.1 ports and a useful Game Bar tool. The integrated Tizen interface is easy to use and give you access to a wealth of streaming content.

It’s even relatively affordable at the smallest 50in size, so the main issue is the chunky One Connect Box where the benefit is only tangible when wall-mounting the TV.

Read our full
Review Samsung QN95A

5. LG G2 OLED (2022) – Best Picture


Phenomenal display quality

Slim and beautiful design

Fantastic gaming features


No TV stand included


Similar quality to cheaper C2 OLED


From £2,399 | Model reviewed £3,299

The LG G2 is, like its predecessor, one of the best TVs you can buy with the 2022 model ticking almost every box from picture quality to smart features.

Offering a top notch viewing experience no matter what you throw at it (if you avoid the vivid picture mode), the G2 is sure to dazzle and delight with its super bright Evo OLED panel and it’s packed with flagship specs including 120Hz refresh rate, low latency, VRR, HDMI 2.1 and more.

It’s also a stunningly slim and sleek design with wall-mounting in mind, but this comes with the downside of no stand being provided in the box, adding to the already high asking price. For most people, the more affordable C2 will make for a better-value purchase, though the G2 will not disappoint if there’s no furniture on which to place your new TV.

Read our full
Review LG G2 OLED (2022)

6. Philips The One 8506 (2021) – Best Mid-Range


Punchy picture performance

Three-sided Ambilight

Universal HDR support

Low input lag


No 120fps HDMI support

Build is a bit plasticky

Basic speakers


From £649 | Model reviewed £899

Dubbed ‘The One’, Philips aims to offer an all-round entertainment experience in a simple package for those who can’t afford a flagship TV and don’t want to debate between complex technologies. 

On the whole, the 8506 delivers exactly that, giving you a punchy picture without having to worry whether it’s OLED or something else along with a wealth of streaming options.

Furthermore, it has excellent Ambilight lighting, wide HDR support and a fast response time for gaming. It just doesn’t have a great sound system and you won’t get 120fps from next-gen consoles.

Still, it’s a good value TV that delivers most of the key things people are looking for without breaking the bank.

Read our full
Review Philips The One 8506 (2021)

7. LG C1 OLED (2021) – Best Value OLED


Dynamic, detailed image quality

120Hz HDMI inputs

Game Optimizer menu

Stylish design


Limited webOS customisation

Functional audio

No HDR10+


From £1,299 | Model reviewed £2,499

The top-of-the-range G1 might have a new brighter Evo panel but the C1 doesn’t really suffer by not having it.

In fact, it makes for a better value and more well-rounded package with a still brilliantly bright and detailed 4K HDR image, backed up by powerful processing, available in a range of sizes.

As well as having an excellent OLED screen, the C1 offers a sleek design, HDMI 2.1 for 120Hz gaming, low input lag and a useful Game Optimizer menu.

This is now the older model as the C2 has arrived but that means you should be able to find the C1 at reduced prices making it even better value than before.

Read our full
Review LG C1 OLED (2021)

8. Sky Glass – Sky TV Without the Dish


All-in-one system

Dolby Vision

Amazing Dolby Atmos sound system

No dish


No local storage for recordings

No Game modes or 120Hz

No headphone support


From £649 or £13 per month

Best Prices Today:

£649 at BSkyB

Sky’s first own-brand TV is an interesting proposition, offering customers Sky TV without a satellite dish for the first time ever.

The TV itself is stylish, offering a choice of colours and sizes and uses a decent 4K QLED panel. You won’t need a soundbar either as the Glass has a built-in Dolby Atmos sound system complete with up-firing drivers.

Buying it on a contract might be a boon for some but with no 120Hz support (despite HDMI 2.1 ports), enthusiast gamers will want to look elsewhere.

Note that this isn’t just Sky Q over the internet, so the way Sky Glass works – mainly not having a hard drive to store recordings – may irk some users.

Read our full
Review Sky Glass

9. JVC Fire TV Edition – Best Budget Model


Very cheap

Alexa built-in

Decent 4K HDR picture


Sluggish software

Poor audio

Limited brightness


From £299 | Model reviewed £349

Best Prices Today:

£399.00 at Amazon

JVC has partnered with Amazon to create an excellent budget TV with the Fire TV operating system built-in, so there’s no need to buy a stick or box to plug-in.

It’s one for the Alexa fans with even a voice-enabled remote control. The interface is better than most cheap TVs and there’s plenty of app support, too, including Disney+. 

All models are 4K with decent HDR support and picture quality is good for this price, but avoid the 40in size unless you’re tight on space as it has weaker brightness and contrast compared to the others.

Audio isn’t too bad either and you get four HDMI ports, too. Performance can be a little laggy at times, though.

Read our full
Review JVC Fire TV Edition

4K Smart TV buying guide

4K TVs have a resolution of 3840×2160 pixels, which is exactly four times more than Full HD. You should look for a model that has several inputs – not just one – that can handle incoming 4K content sources. These can be Ultra HD Blu-ray players, games consoles and media streamers such as the Apple TV 4K and Amazon Fire TV 4K.

The key specification to look out for is HDMI version 2 input with HDCP 2.2 support. The latter is a version of copy protection used by all external 4K sources, so the more inputs that support it the better. If you buy a budget TV, it most likely will only have one HDCP 2.2-compliant input. Learn more about
HDMI ports here.

This means you can only connect one 4K device to the TV, which is not ideal. The prices of 4K UHD TVs have fallen dramatically, so most cost the same as HD models did a couple of years ago.

While the extra resolution that 4K offers is best appreciated on a large screen (50in or more), that hasn’t stopped smaller panels appearing. While there’s no reason not to buy a 4K TV at 40 inches, and the performance can be excellent, don’t expect to see overt picture improvements if you’re sitting the typical 8-10 feet away.

If you want 4K resolution at 120fps (or 120Hz) to make the most of the PS5 and Xbox Series X then you’ll need HDMI 2.1. Find out more about
next-gen console compatibility here.

All the TVs tested here have 4K resolutions. These UHD (Ultra HD) sets are the ones to buy now. Only go for a Full HD (1920×1080 pixels) set if you can’t afford a 4K model or you’re buying something under 40in.

4K content is becoming more widely available with broadcasters gearing up to show a lot of sport and drama in 4K. 4K is also available over your broadband connection as long as it’s quick enough.

Around 15Mb/s should provide you with a source of 4K video from Amazon, Netflix, YouTube and
Sky Q. Alternatively you can buy a 4K Blu-ray player and 4K UHD Blu-ray discs.

BT also broadcasts sport in 4K (football, rugby, Moto GP, squash, to name but four) via its Infinity broadband. Because this streams at 2160/50p a much faster broadband connection is required. BT will generally refuse to offer a 4K set-top box to those Infinity customers on less than a 45Mb/s connection.

4K? What about 8K!

Just as 4K is starting to become mainstream, manufacturers are now beginning to shout about 8K. This doesn’t mean you shouldn’t buy a 4K TV.

8K broadcasts are a long way off, and there is almost no 8K content to watch. But just like 4K TVs, 8K models will upscale video so it looks sharper. But the same rules apply about screen size: you need a very, very large screen to notice the extra detail.

Unlike previous leaps in TV quality (black and white to colour, SD to HD), both 4K and 8K started off without proper, agreed standards. This is another reason why 4K is a more sensible purchase now: modern sets have the necessary H.265 support to decode broadcasts, but some early models didn’t.

You can plump for 8K now to future-proof and you’ll get HDMI 2.1 by default supporting next-gen consoles, but you won’t get 120fps as you’ll be limited to 60Hz. 


A new generation of HDR (High Dynamic Range) UHD TVs arrived in 2017 which offer higher peak whites and better colour depth than what came before. However, to appreciate these capabilities you need to feed your HDR 4K TV with HDR content, and there aren’t masses around although it’s on the rise.

You’ll find UHD Blu-rays such as Planet Earth II, and content on Amazon and Netflix, but the rest is likely console games rather than TV shows and films. HDR comes in different standards including HDR10, HLG and Dolby Vision. You can read more about
Dolby Vision here

There’s plenty of HDR content around now but the different versions make it a little tricky. Also note that while cheaper sets support HDR, they tend to have much lower-grade panels. They particularly struggle to offer enough brightness to really show HDR content properly.

Make sure you read our full reviews to see how each TV performs.

Voice commands

The Google Assistant, Bixby and Siri are assistants that originated in smartphones but are gradually finding their way into TVs.

With a voice-activated assistant onboard, you’ll be able to adjust the volume and change the channel on the TV, but also control anything else within its scope, such as smart lights and heating. It’s certainly a nice feature to have, but it’s not a deal-breaker if it’s missing.

If you can’t install your TV yourself, note that 
Amazon now offers services including wall-mounting from around £100. What you can do yourself is to tweak the settings using our guide on 
how to get the best picture from your TV.

Smart TVs

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