The best smartphone dealson January 11, 2023 at 11:41 Tech Advisor


If you’re looking for a phone upgrade, we’ve rounded up the best smartphone deals you’re going to find right now.

Our focus here is on high-end and flagship devices, though we’ve kept a few cheaper phones in the mix too, where they’re really good.

Check out the best Prime Day phone deals here.

What are the best phones?

These are currently our favourite five phones:

Samsung Galaxy S22 UltraiPhone 14 ProGoogle Pixel 7 ProOppo Find X5 ProGoogle Pixel 6a

For an up to date ranking on the best smartphones out there, check out our complete guide to the best phones.

Top 10 Phone Deals

Oppo Find X3 Pro (12GB RAM, 256GB)


From: Amazon

Was: £1,099

(37% off)

This is a cracking price for Oppo’s 2021 flagship, the Find X3 Pro

Samsung Galaxy Z Flip 3 (8+128GB)


From: Laptops Direct

Was: £949

(£250 off)

The Galaxy Z Flip 3 gets a big saving of £250 off on the world’s best foldable phone right now

Honor 50 (6GB + 128GB)


From: Honor

Was: £449

(£190 off)

Buy the Honor mid-ranger from the official store right now and you’ll save £190 on the asking price.

OnePlus 9 (8+128GB)


From: Amazon

Was: £629

(24% off)

The OnePlus 9 is still an excellent phone and art this price is a bit of a steal.

Apple iPhone 12 (with 100GB data)


From: iD Mobile

£49.99 upfront, £31.99 per month

iD Mobile has struck back, beating the (excellent) Vodafone deal we recommended last month, and this is now the deal to go for if you want to buy the iPhone 12 on contract.

For most users a 100GB allocation will more than enough. If you can manage with less, there are cheaper contracts with 25GB or 50GB.

Samsung Galaxy S21 (8GB RAM, 128GB)


From: Amazon

Was: £769

(14% off)

The 128GB storage capacity build of Samsung’s 2021 flagship enjoys a sizeable discount off its RRP in this Amazon deal.

Samsung Galaxy A22 5G (4GB/64GB)


From: Amazon

Was: £209

(22% off)

Get one of the most affordable Samsung Galaxy phones for even less. No need to be a Prime member for this deal. At the time of writing, the White model had the biggest discount of 33% off.

If you know you want a more affordable phone though, check out our separate guides to the best budget phone deals and best mid-range phone deals.

Where do you find the best deals on smartphones?

The simple answer is that the best places to buy phones tend to be the same places you’d buy most of your tech: electronics shops and department stores. You can also check with carriers and networks, not to mention going direct to manufacturers’ websites. Here are some ideas to get you started:

UK stores

John Lewis
Carphone Warehouse

US stores

Best Buy

Best phone deals right now

What phone should I buy?

Which phone is best? The answer lies in how you use your phone, your budget and what you’re looking to get out of your phone. Tech Advisor has a number of buying guides to help you decide the best way forward. We’ve outlined some of the key points and what to expect out of each buying guide below.

Find the best phone for you

If you’re looking for deals on the best smartphone on the market, there are a few things you may need to consider. First off, should you buy an iPhone or an Android? Should you buy unlocked or on a pay-monthly plan? And also, how do you choose the right SIM?

Of course, the
best phones on the market will often have premium prices too. Samsung Galaxy S phones and Apple’s iPhones may seem like the go-to choice but if you’re on a budget there are tonnes of other powerful options out there for less-than-premium prices too (see the
best Chinese phones guide, as an example).

Some of the most impressive phones on the market right now – like the
OnePlus 9 Pro,
Oppo Find X3 Pro and
Xiaomi Mi 11 Ultra – all come from Chinese brands.

Chinese phones can be powerful, often with dual-SIM support, and usually at competitive prices. On the flip side, some may be difficult to return if there are any issues and you may need to pay import duty, depending on where you’re getting them from.

Not all of them are available worldwide though, with more options in Europe than in north America.

If the Chinese manufacturer in question doesn’t yet have an official presence in your local market, chances are you’re buying their phones via
grey-market retailers, which may need cautious navigation.

Buy a second-hand iPhone

Buying a second-hand or refurbished phone is another way to score a great deal, oftentimes on premium handsets like the iPhone. Our colleagues over at Macworld have assembled their own guide on the best way to buy a second-hand iPhone.

Also see our guide to the best refurbished phone deals.

Best dual-SIM phones

Our rundown of the
best dual-SIM phones goes through what to look for before you go ahead and buy such a device; such as what SIM sizes are supported and if both SIMs are 4G and/or 5G-compatible.

We also explain the difference between dual-standby and dual-active SIM support. This affects whether or not you can actively receive calls from both SIMs at the same time.

Best basic phones

If you’re looking for a phone which will let you do the basics – call, text and browse minimally – you can find several phones for less than £50 with cheap monthly rates too. Our guide to the
best basic phones goes through what you can expect in terms of specifications, storage, audio and camera quality from a smartphone or feature phone.

Best kids’ phones

If you’re looking for a
phone for your child, there are few other things to consider (such as waterproofing). Our guide details what sort of specs to look for (does it support casual gaming and YouTube, for instance?) and the ideal amount of storage the phone should support for your tot to be happy.

What phone deals are available?

Retailers often have deals on tons of handsets, so keep your eyes peeled, not to mention
Amazon sells SIM-free phones at very attractive prices from time to time. 

Samsung discounts

Samsung currently offers a trade-in programme where you can get hundreds off the company’s latest and greatest smartphones (depending on the value of the device you’re trading in).
Get Samsung’s trade-in offers here.

iPhone discounts 

While Apple itself doesn’t often feature discounts, like Samsung, it does offer
its own trade-in programme. If you’ve got an older iPhone, you can put its value towards money off a new iPhone, with Apple currently offering hundreds off depending on your phone.

Android discounts

Many retailers also have significant savings on
budget and
mid-range handsets from the likes of Nokia, Motorola, OnePlus, and more.

If you’re looking to buy a phone outright, rather than on-contract,
Amazon has some of the biggest bargains, but make sure you check the specs carefully – third-party sellers sometimes use Amazon to shift international stock, which may vary slightly from what you’d find in stores.

If you find that you’re missing out on 
Amazon’s Lightning deals, which run for just a few hours and offer limited stock, we’d recommend signing up for 
Amazon’s 30-day free trial of Prime, which will get you access to deals 30 minutes before everyone else. Plus, you’ll get free next-day delivery with the Prime trial, as well as access to Prime Instant Video and more.
Sign up for Prime now.

If you’re studying, also check out our article on the
best phone contracts for students.

Want more great deals on the latest tech? We round up the best tech deals in the UK all in one place and update them every week, so you’re guaranteed to find a bargain in there, somewhere.

Related stories for further reading

Best budget phone deals
Best mid-range phone deals
Best SIM-only deals
Best UK phone network
Best new phones coming soon


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