Even by the standards of instant cameras, this is driven by nostalgia. The blocky plastic design screams ‘retro’, accentuated by the textured faux-leather finish and silver accents.
As the name suggests, the Mini 40 takes Instax Mini format prints, and in fact this is essentially the same camera as the Mini 11 above – the functionality is almost identical, with the higher price driven by the premium, retro design.
That means simple features: a flash, a selfie mirror, and two focal length settings. You don’t get a lot of flexibility, but the simplicity is welcome when you just want to point and shoot.
If you’re not fussed on the design then save money and grab the Mini 11, but if you want an Instax Mini camera that feels like a camera, not a toy, then this is the one.