Rand Fishkin is not your typical CEO. As leader and co-founder of US-based audience research software start-up, SparkToro, he enjoys a healthy work-life balance some founders can only dream of.

He plays video games, spends time with his family and takes pizza-making classes in Napoli with his wife. It wasn’t always this way.

For example, when he worked for software company Moz, he was in charge of a team of 200 people and putting in 50-hour weeks. His title at the company, which he founded and ran, was ‘Wizard of Moz‘. While it might have sounded fun, based on the title, Fishkin was burning himself out.

These days, Fishkin is a self-described ‘chill work’ convert. Chill work is a philosophy he came up with himself after too many years working in “traditional corporate culture.”

He told Future Human audiences all about the concept and how it works for him and his colleagues at SparkToro.

The start-up has three staff members: Fishkin, his co-founder Casey Henry and VP of marketing, Amanda Natividad.

All three team members work independently, only meeting if they need to. Fishkin is a hands-off CEO. Anything the small team can’t do in-house gets outsourced to other small and medium enterprises.

“I think that our most important job is to make great decisions, not anything else,” Fishkin said, adding that “To make great decisions you need a few things, right. You need to feel psychologically safe and well-rested and happy; you need to feel that your work matters.”

“Life is about more than just work and if you have the luxury to trade stress and unhappiness for more time and more satisfaction, you should do that – even if the pay is less.”

With just three team members working with very minimal management overhead, Fishkin explained that SparkToro’s structure means all three employees have similar working conditions and pay rates. Everyone is an independent worker and everyone strives to do what’s best for the company.

He said that the way of working works well for the company’s bottom line as well as its staff. SparkToro is growing rapidly, but its success has nothing to do with what Fishkin calls “hustle culture.”

“I think in hustle culture, the idea is you hire people who you believe will go above and beyond, right. They’ll go all out in hours, all out in time, all out in effort and that’s not what we care about at SparkToro,” he said.

“Mostly, we care about hey, are you doing a good job and getting results. When you do it, how you do it, what projects you choose to do, that’s up to you. If goals are not met in our environment we consider changing.”

“I think in hustle culture the response usually to unmet goals is we need to work harder. Harder and more.”

SparkToro is keeping its team small and manageable for now but Fishkin hopes to spread the word about chill work. The way he sees it, if the workers are happy, everyone else will be happy too.

For more information about chill work, see Fishkin’s blog.

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