Prosperity and perks: flexible work and pay rises for digital workers in 2022Blathnaid O’Deaon February 14, 2022 at 08:00 Silicon RepublicSilicon Republic


Salaries in the digital sector will see a “general uptick” of 12pc in 2022, however, some professionals could see increases of between 10pc and 18pc as companies suffer skills shortages.

UX and product designers, platform specialists and marketing managers will be in extremely high demand for the coming year, with employers needing both talent and experience in these areas.

That’s according to the most recent salary and employment report by Dublin-founded digital recruitment agency Prosperity. The agency’s director Gary Mullan said he was “positive” regarding the outlook for Ireland’s digital economy, particularly after the sector faced “plenty of challenges in 2021.”

Prosperity’s annual Salary and Employment Survey for 2022 also predicted that flexible working will continue to be a ‘must-have’ for employers who want to retain staff in an employee’s market.

Nearshoring is set to become a major trend for the industry in 2022 in response to worker shortages. The practice involves moving a company’s operations to a nearby country instead of a distant one. It can work in tandem with flexible and hybrid work practices for many digital sector workers.

Prosperity surveyed more than 1,000 digital sector workers for its latest survey report. It found that 82pc demanded hybrid/remote working models as a pre-condition before accepting a job offer.

Of the last 35 roles that Prosperity advertised, only one third were full office-based. These roles attracted 45pc fewer candidates than hybrid/remote ones.

Employees of all experience levels are taking full advantage of the employee-weighted labour market at the moment. Younger workers are holding companies to account on their ESG goals, while older, experienced managers are seeking greater perks and flexibility from potential employers.

It wasn’t always the case, however. In 2020, Prosperity saw an explosion of digital talent enter the jobs market as Covid-19 destabilised everything. However, skills shortages were very much a feature then too as its 2020 report showed.

Among 2022’s highest paid digital roles are marketing director (up to €150,000), followed by head of e-commerce, head of SEO and creative directors (all up to €120,000).

Salaries will also continue to grow for workers who specialise in specific platforms such as Amazon, HubSpot, Magento, Shopify, WordPress and Salesforce as business moves from a monolithic to a  micro-services environment.

According to Mullan, the industry has become more “battle-hardened” in the face of the adversity in 2021. As e-commerce and SaaS tools surge in popularity, more and more employers will be looking to create dedicated in-house digital teams to cope with demand for services.

He also said that companies were “cautious” due to the “big shortfall in talent” and the knock-on effects this would continue to have for employers under pressure to cater to worker demands.

“Where employers aren’t in a position to offer pay rises, we expect to see case-by-case negotiations happening. I think having an open conversation around salary, benefits and flexibility is something that could ultimately benefit everyone involved,” Mullan concluded.

Prosperity, which was founded in 2001 is also expanding internationally to France and Spain. The company’s move to incorporate the nearshoring trend comes following a successful period of working remotely during the pandemic.

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