Workplace by Meta has announced plans to roll out an integration with WhatsApp this year to better support frontline workers whose technology needs often take a back seat at many companies.

When the pandemic hit in 2020, many companies found it hard to reach their frontline workforce because they did not have traditional lines of communication within their wider organization. According to Deskless Not Voiceless: The 2021 Frontline Barometer — which examined the views of 7,000 frontline workers and 1,350 C-suite executives in seven countries — only 55% of frontline workers surveyed felt connected to the company headquarters. And 75% of the respondents said they don’t completely trust their organizations to be transparent about company news and updates.

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