Beyond his trusted relationship with Steve Jobs, there’s a reason former Chief Operations Officer Tim Cook became CEO. That reason has its roots in early Apple history, should inform any company doing business globally, and is of particular significance now as cultural and economic changes impact the global supply chain.

Why you should love the supply chain

Please don’t turn off when you see the expression, “supply chain.” Every business leader knows how important and how delicate supply chains have become, particularly during the COVID-19 pandemic.

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