Will Apple win trust in the metaverse (as it has in the real world)?Jonny Evanson January 7, 2022 at 17:09 Computerworld


As time moves forward, Apple’s business continues to show the future in its rear-view mirror. Take its decades long focus on building customer trust, for example.

The human interface

Customer experience always matters at Apple. Yes, it’s made mistakes: the butterfly keyboard, on-device content monitoring, Siri surveillance/grading, and the years in which the company lost its focus on the Mac all stretched customer relationships.

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