Disclosure: Nvidia is a client of the author.
It’s fascinating to watch companies produce so-called collaboration tools because it often seems as if they do not truly understand collaboration. Most of the advanced tools I have reviewed to date are videoconferencing systems trying to emulate conference rooms or events virtually, even though that is rarely how people collaborate.
Collaboration is not about a place, nor does it usually require face-to-face interaction. What it does require is a common goal across a group of workers with the dynamic ability to focus on a product, concept, tactic, or strategy, and collectively move the effort to completion. People collaborated by traditional mail, over the phone, from hospital beds, and across vast distances long before we had videoconferencing.
To read this article in full, please click here